Gen Z trusts customer reviews of products over influencer endorsements: new study

Gen Z trusts customer reviews of products over influencer endorsements: new study

Nearly three-quarters (72%) of Gen Z say customer reviews are the most credible influence when engaging with a brand, according to a new national study of 2,000 consumers conducted by Walr on behalf of We are Talker. The findings show younger audiences now place greater emphasis on third-party validation, such as independent research, expert opinion, … Read more

Chloë Grace Moretz announces she is gay amid Kamala Harris endorsement: ‘Government has no right over my body’

Chloë Grace Moretz announces she is gay amid Kamala Harris endorsement: ‘Government has no right over my body’

Chloë Grace Moretz opened up about her sexuality as she endorsed Kamala Harris for president over the weekend. The “Neighbors 2” actress, 27, came out as “a gay woman” in her political Instagram post. “I voted early and I voted for Kamala Harris,” Moretz wrote, alongside a photo of a red, white and blue “I … Read more

‘SNL’ mocks Shawn Mendes’ sexuality during bit about celebrity election endorsements

‘SNL’ mocks Shawn Mendes’ sexuality during bit about celebrity election endorsements

The latest episode of “Saturday Night Live” had tons of election-related jokes, including a bit about celebrities who have endorsed either Kamala Harris or Donald Trump in the race. During the “Weekend Update” segment, Heidi Gardner impersonated Reba McEntire as she joined Colin Jost at the table, and avoided naming which candidate she’s supporting. “Well … Read more

Cavinder twins sign major endorsement deal after announcing NCAA return

Cavinder twins sign major endorsement deal after announcing NCAA return

The twins are gonna keep twinnin’. College basketball stars and social media influencers Haley and Hanna Cavinder signed a three-year footwear and apparel endorsement deal with Under Armour. “TWO OF A KIND. Welcome to the sqUAd @haleycavinder & @hanna.cavinder,” Under Armour wrote on social media. The twins have had an NIL deal with Under Armour … Read more