They’re taking cereal to “New Heights.” Football stars and brothers Travis and Jason Kelce will be taking on new roles off the field this fall — in the cereal business. The Superbowl Champions can add cereal co-creators of General Mills’ Kelce Mix Cereal to their resumes. Jason and Travis Kelce can now add cereal co-creators … Read more
O no! General Mills has discontinued its popular maple-flavored Cheerios — the news was confirmed after a shopper recently tweeted, “Hey @cheerios, did you guys get rid of the maple flavor? They were the best!” The cereal brand responded May 18: “Maple Cheerios have been discontinued. We’ll let our team know you’re missing them.” The … Read more
Snap. Crackle. Pop. Named for Ceres, the Roman goddess of agriculture, breakfast cereal was originally developed by a religious fanatic and nutritionist spa owner named James Caleb Jackson who believed consuming dry pellets of unprocessed grain could improve digestion stave off drunkenness and cure people of the unholy urge to masturbate, according to The Pilot. … Read more