Trader Joe’s insiders reveal secret process behind how their products get such silly names
Trader Joe’s knows how to make grocery shopping fun. On the “Inside Trader Joe’s” podcast, co-hosts Tara Miller, TJ’s vice president of marketing, and Matt Sloan, vice president of culture and innovation, shared that the grocer comes up with its product names “very carefully” — and they do matter. Some products have names that are … Read more