Exclusive | How these clunky running shoes became the ‘It’ sneaker: ‘Every brand is making their shoes look like HOKA’

Exclusive | How these clunky running shoes became the ‘It’ sneaker: ‘Every brand is making their shoes look like HOKA’

Take a walk down any NYC street and you’ll see a pair of Hokas on stylish people’s feet. Once reserved for hitting the pavement, the running shoes — with their hallmark chunky soles, athletic mesh and vivid colorways — have become both a street-style staple, a trendy boardroom accessory and everything in between. And the proof … Read more

Prince Harry and Meghan Markle ‘experimenting’ with new brand image strategy during professional separation: report

Prince Harry and Meghan Markle ‘experimenting’ with new brand image strategy during professional separation: report

Prince Harry and Meghan Markle are taking a different approach to overhaul their struggling image, according to a royal commentator. The Duke and Duchess of Sussex are reportedly in the midst of a professional separation, with recent reports suggesting that their work relationship is “in a very bad state.” In a desperate bid to get … Read more

Chloé Crazy: Sienna Miller and Jennifer Lopez favor the French brand

Chloé Crazy: Sienna Miller and Jennifer Lopez favor the French brand

Everyone is going crazy for Chloé!  The French fashion house has been a red-carpet standout under the reign of new creative director Chemena Kamali. Founded in 1952 by Egyptian-born Parisian designer Gaby Aghion, the label’s most recent era is all about free-flowing fabrics and bohemian brilliance. FROM LEFT: Greta Gerwig, Sienna Miller, Chemena Kamali, Zoe … Read more

I don’t have a house because I spent my life savings launching a sex toy brand

I don’t have a house because I spent my life savings launching a sex toy brand

Alisha Williams doesn’t own a home because she took a $50,000 risk in 2020. The 33-year-old, who has a background in marketing and communication, launched her sexual wellness business, Rosewell, with what could have been her house deposit. Ms Williams wanted to sell sex toys to women without it feeling sleazy. It was a tough sell … Read more

UK prosecutors consider charging Russell Brand for sex assault

UK prosecutors consider charging Russell Brand for sex assault

LONDON — British prosecutors say they have been given a file of evidence from police about alleged sexual offenses by comedian Russell Brand and are considering whether to charge him. The Crown Prosecution Service said late Saturday that “we have been passed a file by the police to consider a charging decision in this case. Any decision … Read more

Adidas, Kanye West reach settlement two years after brand ended partnership with rapper

Adidas, Kanye West reach settlement two years after brand ended partnership with rapper

Adidas has reached an out-of-court settlement with rapper Ye to end all legal proceedings between them, the sportswear brand said on Tuesday, adding that no money changed hands in the agreement. Adidas and Ye had been embroiled in multiple lawsuits for the past two years, since the German company ended a partnership with the rapper … Read more

Uniqlo sister brand GU collaborates with Rokh for latest drop at new Soho store – and everything is under $100

Uniqlo sister brand GU collaborates with Rokh for latest drop at new Soho store – and everything is under 0

Uniqlo’s sister brand GU is cheap at twice the price.  And it’s stylish, too.  The incredibly affordable label, which opened its first permanent store outside of Asia at 578 Broadway in Soho last month, offers a tightly edited collection of hip hero pieces. Remarkably, everything is under $100, with most prices falling in the $30 … Read more

San Francisco accused of ‘bullying’ over lawsuit to halt ‘confusing’ Oakland airport name change: ‘Stay away from our brand’

San Francisco accused of ‘bullying’ over lawsuit to halt ‘confusing’ Oakland airport name change: ‘Stay away from our brand’

Fog-geddaboutit! San Francisco has been accused of “bullying” after slapping nearby Oakland with a trademark lawsuit — sharply warning the crossbay rival to “stay away” from its brand. The brouhaha by the Bay began after the burg Gertrude Stein once described as having “no there there” rebranded its airport (OAK) — formerly known as “Metropolitan Oakland … Read more

Popular pet brand recalling dog food after kibble tests positive for listeria, salmonella

Popular pet brand recalling dog food after kibble tests positive for listeria, salmonella

A pet food manufacturer is recalling several dog food products after testing revealed the presence of salmonella and listeria.  Lystn LLC, the owner of Answers Pet Food, initiated the recall of ANSWERS Detailed Beef Formula for Dogs, ANSWERS Straight Beef Formula for Dogs, and ANSWERS Straight Chicken Formula for Dogs “out of an abundance of caution,” according … Read more

Meet PANGAIA, a Gen-Z-loved fashion brand fusing science and style

Meet PANGAIA, a Gen-Z-loved fashion brand fusing science and style

New York Post may be compensated and/or receive an affiliate commission if you buy through our links. We’ve long said ‘You are what you eat.’ But what about, what you wear? In a world where Amazon packages cross the country overnight, polyester prices seem too good to be true, and the fast fashion industry seems … Read more

Target earnings soar as brand leans into Gen Z-loved sex toys, skincare

Target earnings soar as brand leans into Gen Z-loved sex toys, skincare

New York Post may be compensated and/or receive an affiliate commission if you buy through our links. As the Gen Z’ers might say, Target has gotten a bit of a glow-up and it seems to be paying off. In August, the company reported that sales grew about 3% in its last fiscal quarter. Shares also … Read more

Exclusive | ‘You have to develop a sense of toughness’: How this mogul went from foster care to starting a $25M beauty brand

Exclusive | ‘You have to develop a sense of toughness’: How this mogul went from foster care to starting a M beauty brand

Making her way from foster care in the Lower East Side to creating a beauty business valued at $25 million, entrepreneur Nadine Ramos credits New York City for being the city that made her. “The concrete jungle, as they say, will either make you or break you,” the 45-year-old native New Yorker told The Post. … Read more

Bud Light smartly tapped Shane Gillis for ads — the latest brand doing post-DEI damage control

Bud Light smartly tapped Shane Gillis for ads — the latest brand doing post-DEI damage control

After a disastrous partnership with trans influencer Dylan Mulvaney that reportedly cost the brand over $1 billion in lost sales last year, Bud Light has returned to its roots. The inch toward redemption started with a 2024 Super Bowl commercial featuring Peyton Manning and Post Malone. This week, Bud Light released a new ad starring … Read more

Meghan Markle’s lifestyle brand American Riviera Orchard launch date finally revealed: report

Meghan Markle’s lifestyle brand American Riviera Orchard launch date finally revealed: report

We finally know more details about when Meghan Markle’s lifestyle brand will hard launch.  The Duchess of Sussex, 42, announced her new lifestyle enterprise, American Riviera Orchard, back in March without any information on when her wares would be publicly available for purchase. But now, a new report suggests that Markle’s lifestyle line will officially … Read more

Champagne problems: NYC wine pros refuse to stock popular ‘overplayed’ bubbly brand

Champagne problems: NYC wine pros refuse to stock popular ‘overplayed’ bubbly brand

Veuve Clicquot has long been shorthand for luxury — name-checked in “Casablanca,” the Ian Fleming novel “Casino Royale” and “Downton Abbey.” But now the iconic yellow label isn’t cutting it with a certain set. On some of New York City’s high-end, Champagne-focused menus — at places like Aldo Sohm Wine bar, Coqodaq and Grand Brasserie — Veuve … Read more

Breakdancing Raygun stands to make ‘millions’ as brand soars after viral Olympics routine

Breakdancing Raygun stands to make ‘millions’ as brand soars after viral Olympics routine

Australian Olympian and cult figure Rachel ‘Raygun’ Gunn is sitting on a mountain of brand capital that could net her millions, experts claim. That is, of course, if the university lecturer turned unsuspecting viral sensation wants any more attention. Gunn’s unexpected rise to fame, or infamy, depending on who you ask, came during the Paris … Read more

Tween brand, Justice, makes a comeback for back-to-school at Walmart

Tween brand, Justice, makes a comeback for back-to-school at Walmart

New York Post may be compensated and/or receive an affiliate commission if you buy through our links. If you were around during Abercrombie’s Golden Era, you also probably remember Justice. Back in the day the “Just For Girls” stores were landmines for all things tween, filled with tie-dye sets, rainbow leggings, sequin-studded bags, plaid skirts, … Read more

How celeb-beloved lingerie brand Fleur du Mal has managed to stay buzzy for more than a decade

How celeb-beloved lingerie brand Fleur du Mal has managed to stay buzzy for more than a decade

Fleur du Mal lingerie has been worn as outerwear by celebrities including Anne Hathaway, Sienna Miller and Kendall Jenner.  The brand has gained prominence for its satin and French lace bras, slinky slip dresses and bodysuits, as well as loungewear. Beyond the lace, though, lies the challenge of keeping a fashion line buzzy and relevant … Read more

Katy Perry reveals shock way she signed divorce papers after Russell Brand ended marriage via text

Katy Perry reveals shock way she signed divorce papers after Russell Brand ended marriage via text

Katy Perry signed her divorce papers with a smile — quite literally. The pop singer, who just released her latest single “Woman’s World,” revealed online that she kept her hallmark smiley face and heart in her autograph even when signing her divorce papers from her ex Russell Brand. “I’ve always had a heart in my signature … Read more