American Airlines unveils luxury, premium upgrades to win back customers
American Airlines is betting big on luxury to regain altitude. From lie-flat seats and Bollinger champagne to Lavazza coffee and ultra-fast Wi-Fi, the carrier is rolling out a premium makeover to claw back ground lost to Delta Air Lines and United Airlines. The break from years of cost-cutting and volume-driven strategy has been dubbed a “customer reimagination” plan by … Read more