Why Americans are still buying coffee despite tightening their wallets
As Americans tighten their wallets, consumers are cutting back on some everyday luxuries — but not coffee. A Dec. 18 report from Placer.ai, an analytics platform, found that coffee chains recorded year-over-year visit growth in 2025, even as restaurants struggled to achieve the same success. The report mentions Scooter’s Coffee, a drive-thru coffee chain headquartered in Nebraska, … Read more