Lululemon falters as other luxe brands go out of business: Is this the end of status athletic wear?
Is premium athletic apparel entering its flop era? Despite the booming success of industry darlings like HOKA and On Cloud — two sneaker brands with a cult-like consumer following — top contenders in the activewear market are faltering in sales. Some are even shuttering. Lululemon’s Q4 report revealed stalling sales in the Americas, only growing 9% — significantly … Read more