Becoming somebody’s wife isn’t something New Yorker Karly B., 29, ever wanted for herself. Happily in love with her boyfriend of nine years? Check. Marrying him? Absolutely not. That’s no reflection on Matt H., 30, according to Karly, who works for a PR and branding agency and asked that the couple’s last names not be … Read more
Don’t dress like a slob this Thanksgiving. That’s according to Transportation Secretary Sean Duffy, who made headlines ahead of the holiday with his plea to passengers to “dress a little bit better” and “behave a little bit better” while traveling over the river and through the woods this festive season. Tell that to the millions … Read more
The strategic generation? Gen Z is shunning impulse spending in favor of long-term goals. A new nationwide survey of 2,000 Gen Z Americans revealed one in three (33%) identify as planners who budget, track spending and plan ahead, while one in four (25%) call themselves value-seekers who research and compare before making purchases. That’s compared … Read more
Gen Z has seen its credit scores drop more than any other generation over the past year, largely because of student loan debt, according to a new report out this week. The total national average credit score dropped two points this year to 715, according to the report from credit scoring company FICO. But Gen Z’s average … Read more
The kids are telling their elders like it is. There are numerous ways that millennials can unknowingly make themselves stand out — think wearing ankle socks, throwing up the peace sign when posing for a picture and doing the millennial “pause” when recording a video. Well, one Gen Zer is not only calling out the … Read more
Although nine in 10 Americans believe it’s important to be prepared for the worst in the event of a natural disaster — less than half actually have a preparedness plan in place, according to a new study. In the survey of 2,000 American adults, 90% agreed it’s critical to be prepared for extreme weather, yet … Read more
Ready for a three-day weekend? Seven in 10 workers feel they could be just as productive in a four-day work week, according to new research. Ahead of Labor Day, a new survey of 2,000 Americans examining lifestyle factors, attitudes to work and social life balance, found 69% of employed respondents think they could do their job … Read more
Millennials are the “hearing loss generation” — you heard it here first. Some 1.1 billion young people are at risk of permanent hearing loss, the World Health Organization warns. One study suggested that 10% of millennials — those born between 1981 and 1996 — already have some degree of hearing loss. “Millennials — the generation … Read more
For a while there, Gen X parents were barely part of the parenting conversation. We weren’t hosting parenting podcasts. We weren’t going viral on TikTok for Bento box ideas. We were just… quietly getting on with it – packing recess, setting boundaries, and confiscating iPads like it was our job (because, well, it kind of is). Look, I firmly … Read more
They’re Gen Boozey. Zoomers have historically been labeled a fairly abstinent generation. But now, the generation born between 1997 and 2012 are bucking their party pooper stereotype by increasing their alcohol consumption as cost of living pressures ease, per a buzzy study by global beverage market research firm IWSR Bevtrac. “The idea that Gen Z … Read more
People are having vacation remorse. It’s a known fact that working Americans rarely use their PTO — however, one generation in particular feels the most guilty when they finally take that long-awaited vacation, according to a new survey. A survey conducted by YouGov on behalf of iced tea brand Halfday revealed that 58% of US … Read more
Ghosted on dating apps, rejected by colleges and passed over for jobs — rejection isn’t fleeting for Gen Z. In fact, it’s becoming a defining feature of their collective identity. As young adults come of age in a culture shaped by hyper-curated digital existences, political tumult and cultural and economic instability, a new pattern has emerged: Gen … Read more
As Generation X continues getting closer to retirement, some have less than rosy views about their retirement prospects, according to a recently released nonprobability-based study from Fidelity Investments. Fidelity Investments found in the latest edition of its annual “State of Retirement Planning” study that 45% of Gen Xers — those between the ages of 44 and 59 … Read more
Things are looking up for the “doom-spending” generation. A new report from Bank of America predicts that, by 2035, Gen Z could be the richest generation in the next decade, amassing $36 trillion in income. By 2040, that number is expected to more than double to $74 trillion — which will make them the richest and … Read more
Well, none of them are going to have to change. The viral snap of a gaggle of nearly-identically dressed Gen Z women huddling on an Alabama street corner may have raised eyebrows among more seasoned fashionistas — but what was once a strict faux pas is now the hottest fad. A decade ago, arriving in … Read more
Gen Z consumes more content than any other generation, according to recent research. The study of 2,000 nationally representative Americans revealed that Gen Z respondents consume close to seven hours of media and content every day (6.6). The youngest generation was also the most likely age group to say they watch 15 hours of content … Read more
A veteran motorbike mechanic has blamed young workers, particularly Generation Z, for forcing him to close down his longstanding business. Dave Lawson, who opened The Bike Doctor in Perth back in December 1981, said he’s shutting up shop after 43 years. He points the finger squarely at younger workers and blames their attitude toward apprenticeships … Read more
Move aside Kendall Jenner, Kaia Gerber and Gigi Hadid — the next generation of nepo babies are ruling the runways and stealing the crown as the newest “It” models. Modeling the spring/summer 2025 collections for some of the biggest names in the business, celebrity children populated the catwalk for New York Fashion Week in front of … Read more
How are women today approaching aging? According to a new survey, almost half of women (47%) express that aging causes them stress. A survey of 2,000 American women split evenly by generation revealed that Gen Z (56%) and millennials (57%) are more stressed about getting older than Gen X (46%) and baby boomers (31%). In … Read more
Think Zoomers are having more sex than Boomers? Think again. In honor of World Sexual Health Day, Indiana researchers have released a study comparing how much sex each generation is having each month — and Gen Z doesn’t score highly. They found, among other raunchy revelations, that the youngsters are seriously lagging when it comes … Read more