This Thanksgiving, the content of popular “cocktails” may surprise you. A growing number of Americans are swapping cocktails for creative mocktails — and the numbers suggest the shift is here to stay. Recent surveys show nearly half of Americans now favor nonalcoholic drinks at the holiday table. Zero-proof spirit sales have jumped 22% in the … Read more
Maybe the “Z” in Gen Z will eventually stand for “Zepbound.” It’s no surprise that Gen Zers love their nuggs and glizzies — research suggests that about 62% of their calories come from ultra-processed foods (UPFs). A new study out of Virginia Tech warns that this is a recipe for disaster, especially for the Gen … Read more
The strategic generation? Gen Z is shunning impulse spending in favor of long-term goals. A new nationwide survey of 2,000 Gen Z Americans revealed one in three (33%) identify as planners who budget, track spending and plan ahead, while one in four (25%) call themselves value-seekers who research and compare before making purchases. That’s compared … Read more
Gen Z — largely comprised of middle- and high-school students — reported the lowest smoking rates on record in 2024, according to CDC and FDA data, but that trend may be in jeopardy. “Overall, the decline in smoking in the US, [down] to about 11.9% of the population overall, is a great public health success story that … Read more
She did what? A frustrated employee got her friend fired — and as ruthless as it sounds, it was for a good reason. Anyone who has worked in retail understands how annoying it can be to have to find coverage for a shift when you want a day off. Unfortunately, one Gen Zer learned the … Read more
Watch that potty mouth. Those curse words your mother once upon a time told you not to use, or you’ll have to wash your mouth out with soap, are not even considered that bad anymore, according to Gen Z. According to research conducted by a team at Macquarie University, the generation born between 1997 and … Read more
Eating for the ‘gram rather than your nutritional well-being? The rise of social media has coincided with a surge in food misinformation and unhealthy eating habits among young and young-ish folk, experts warn. “I see a few recurring misconceptions among Millennials and Gen Z around nutrition,” Kylie Sakaida, MS, RD, best-selling author and Factor’s First … Read more
Looks like Gen Z’s gone vanilla. Millennials and Gen X are almost seven times more likely to be interested in polyamory than Gen Z, according to new data from Sister Wives, a dating site for polyamorous and polygamous relationships. Despite their reputation for experimenting and pushing boundaries, Gen Z users made up just 5.5% of … Read more
In the dip of their mattress, on the bed next to their Batman collection and their great-grandmother’s chair are some of America’s favorite “spots” around their home, according to new research. A survey of 2,000 U.S. adults split evenly by generation found that while some prefer to spruce up their favorite spot, such as adding … Read more
Despite recent reports suggesting a decline in alcohol consumption among young Americans, new findings reveal a different trend: Over three-quarters plan to drink the same amount or more this holiday season, challenging assumptions about shifting habits. That’s according to a survey of 2,000 Americans aged 21–44, which found that 77% expect to drink the same … Read more
It’s Z hottest matchmaking app on the map. Facebook is finally clicking with Gen Zers on the market, as singles in their 20s are turning to the decades-old site’s “Dating” feature for love. “Facebook Dating has me in a chokehold — I’m literally obsessed,” Lexa, 27, admitted in a viral vid, after confessing she’d previously thought that … Read more
They’re saying “nil” to dollar bills. Money makes the world go round. But when it comes to Gen Zers, the cold-hard stuff just makes them frown, according to new data, which reveals that tech-obsessed 20-somethings consider cash “cringe.” “More than half of Gen Z (53%) are using physical cash as a last resort when paying,” … Read more
As the saying goes — honesty is the best policy. While some employees are hesitant to take well-deserved PTO because they feel guilty, looking at you millennials, others — their younger, Gen Z counterparts — seem to have no problem asking for time off for a broken heart. A manager took to X (formerly Twitter) … Read more
“Help” isn’t a dirty word: a new study has found younger generations are less likely to think asking for help is a bad thing. The poll of 2,000 U.S. adults, split evenly between Gen Z, millennials, Gen X, and baby boomer generations, found that the two younger generations saw asking for help as a positive … Read more
Roses are red, violets are blue — these brides are breaking tradition and keeping their identities, too. Taking the plunge without taking their new husbands’ last names is a growing trend among ultramodern millennial and Gen Z gals. They’d rather stick with what’s on their birth certificates than sacrifice their selfhood in the name of … Read more
The average American spends more than a third of their paycheck within the first 12 hours of receiving it, according to new research. A survey of 2,000 employed Americans split evenly by generation revealed that this was especially true for millennials, one of the highest spending generations today, who spend an average of 40% within … Read more
For members of Generation Z, romance can come with a price tag — and a budget, according to a new report. Nearly one in three singles (31%) born between 1997 and 2012 admit they’ve gone on a date just for the free meal, according to an Intuit survey of 1,500 US adults conducted in September. The study … Read more
She’s your lobster of looks. Fashion fiends and “Friends” fans are busy clawing for cool, kooky clothes inspired by quirky 1990s icon, “Phoebe Buffay.” From her bohemian shabby chicness to her colorful and carefree whimsy, the fictional “Smelly Cat” songstress, essayed by actress Lisa Kudrow, is style’s hottest archetype this chilly season. Haley Robinson is just one … Read more
Think twice before trusting everything you see on social media, especially when it comes to so-called health hacks. Dr. Jackie Walters, a seasoned OB/GYN and cast member of Bravo’s “Married to Medicine,” is urging people to turn to their doctor — not their feed — for guidance on contraception. “I’m seeing a trend among my … Read more
This is putting a lot of effort into being lazy. Generation Zers have devised a new way to mentally detox from omnipresent digital distractions — by undertaking challenges where they do nothing all day, as seen in TikTok clips with thousands of views. Dubbed rawdogging, the practice involves staring into space sans entertainment, sleep or … Read more