Nearly three-quarters (72%) of Gen Z say customer reviews are the most credible influence when engaging with a brand, according to a new national study of 2,000 consumers conducted by Walr on behalf of We are Talker. The findings show younger audiences now place greater emphasis on third-party validation, such as independent research, expert opinion, … Read more
Scientists have long been racking their brains to crack the mechanism behind Alzheimer’s disease progression. They may have finally found a crucial clue. A research team from Heidelberg University in Germany recently uncovered a hidden “switch” that acts like a death trigger for brain cells and plays a key role in cognitive decline. The study … Read more
A new survey has revealed America’s ideal fast food plate: a Burger King burger or Chick-fil-A chicken sandwich, paired with McDonald’s fries and nuggets, washed down with a soda or Dairy Queen milkshake. A poll of 2,000 U.S. adults took an a la carte look at their favorite items from fast food joints, aiming to … Read more
Veteran dog owners all agree this is the most important wisdom to pass down: be patient. The advice emerged in a survey of 2,000 dog owners which split respondents by how long they’ve been with their pup. Veteran dog owners with over 10 years of experience named “be patient, dogs feel your energy” (39%) as … Read more
Previously considered something taken once in everyone’s life, Americans are finding new ways to make travel a priority, with 37 percent believing bucket list trips are more achievable than 10 years ago. The poll of 2,000 adults found that exceptional food and drink offerings (36 percent) were the top criteria for millennials when discovering a … Read more
The ladies of Gen Z are making history — but for all the wrong reasons. Would-be career gals in their late teens and early 20s are out of work and in a rut, according to startling new data that deems Gen Z women as the new face of unemployment. But the disgraceful designation isn’t due … Read more
Scientists have long searched for ways to treat Alzheimer’s disease, the most common form of dementia. Chief among these strategies has been targeting amyloid beta, a toxic protein that forms plaque-like deposits when it accumulates abnormally in the brain. This accumulation is a hallmark of Alzheimer’s. Now, scientists say a smaller peptide, a “cousin” of amyloid beta, … Read more
A popular class of weight-loss drugs may prevent life-threatening cardiac complications by opening microscopic blood vessels that often remain blocked after a heart attack, according to a study published this week in Nature Communications. The research, led by the University of Bristol and University College London, identified a biological brain-gut-heart signaling pathway. This discovery appears to explain … Read more
New research has revealed that three in five Americans agree that happy hour has evolved beyond the old after-work bar routine. A survey of 2,000 Americans 21+ split evenly by generation looked at how they’re redefining, modernizing, and still enjoying the age-old tradition of “happy hour.” A majority of respondents (60%) agree that happy hour … Read more
A paw-sible path to a longer life? About 43% of US households — especially those run by millennials — own a pooch. Research has long suggested that there are numerous physical and mental benefits to having a furry friend around. A canine pal could even mean living longer, thanks to its effects on heart health, … Read more
The toughest jobs in the U.S. include firefighters, construction workers, and nurses. A poll of 2,000 employed adults found 21 percent believe working in mining or oil is one of the most gruelling jobs around, while 11 percent think being a doctor is a role only for the most resilient. Others feel that only the … Read more
Travelers are spreading drug-resistant gonorrhea at alarming rates, prompting calls to embed sexual health advice into all stages of the Australian travel pathway. New The University of Queensland research points to unprecedented levels of international travel sparking heightened sexually transmitted infection cases. The researchers point to the natural growing trend of more people in the … Read more
Nearly half of Americans are feeling overwhelmed by the number of digital health tools they have, and many report health app burnout, according to new research. A survey of 2,000 insured adults aged 18-65 found that the average person uses six different health-related apps on a regular basis, with one in five having upward of … Read more
Backseat driving is officially the most irritating passenger habit for American drivers, according to new research. And most drivers can only put up with passenger annoyances for thirteen minutes on average, results show. The research from Guessing Headlights pinpointed the top 30 passenger acts that annoy a driver most and found that, whether it’s offering … Read more
Living at high altitudes may lower the risk of diabetes, and scientists believe they have finally figured out why. A new study from the Gladstone Institutes in San Francisco examined how red blood cells behave in low-oxygen environments. The findings, published in the journal Cell Metabolism, reveal that at high elevations, red blood cells begin absorbing … Read more
Forget after-school programs and the lady next door; today’s parents are surrounding themselves with non-traditional villages, according to new research. A survey of 2,000 parents, including 1,000 who have kids ages 0 to 9 and 1,000 who have kids ages 10 to 17, revealed that family friends or those with longstanding ties to other family … Read more
About 40% of Americans will develop cancer at some point in their lives, a chilling statistic. Many cancers can be prevented with lifestyle changes, like losing weight, quitting smoking, avoiding unprotected sex and limiting alcohol consumption, but some are unfortunately inescapable. Once cancer hits, it can feel overwhelming. Taking a chill pill is easier said … Read more
Around one in every 25 romantic relationships in America is consensually non-monogamous — and that number is rising each year. And while open relationships are becoming less taboo, many people pursue them only to revert to monogamy after a short amount of time. Dr. Justin R. Garcia, the executive director of the Kinsey Institute, says … Read more
It flew the coop to help her cope. A Canadian psychology professor who studies how relationships with pets support healthy development has her own unusual therapy animal: an emotional support chicken to assist her with daily life. “I feel like she’s so smart. She can understand my emotions,” Sonia Kong told the CBC about the … Read more
More than a third of women who read steamy novels fantasize about their literary heartthrob in bed, according to new research. A survey of 2,000 women who read romantic literature found that great sex shouldn’t just be saved for romance books. More than a third of women admit they’ve imagined their partner to be a … Read more