Gen Z is swapping booze for lattes, mocktails and ‘wellness’ drinks, trend report finds
Gen Z is redefining what it means to drink — and alcohol isn’t part of the plan. The youngest legal drinkers are ditching the bar cart for cold brew, swapping tequila for wellness shots and turning drinks into daily rituals. It’s less about the buzz and more about the benefits, according to Keurig Dr Pepper’s … Read more